First City Lights Festival Ceremony + Tree Lighting with Santa

🎁 NOON—The “All I Want” holiday giveaway launches (through midnight 12/22). Upload your receipts from any downtown merchant for the chance to win clothes, jewelry, accessories, tickets, dinners and much more, including a $1,000 downtown Pensacola shopping spree! (Daily prizes). www.downtownpensacola.com/alliwant
🎄 3-4:45PM—Photos with Santa at the Pensacola Museum of History by the tree! Bring your own camera (Free).
⛲️ 4-8PM—Shop your favorite Palafox Market vendors at the Lighted Holiday Market at Plaza Ferdinand.
🚃 4-8PM—Free trolley runs between the Commendencia St. Parking Lot (free parking), the South Palafox Parking Lot (free parking) and the Jefferson St. Garage with stops at Plaza Ferdinand and Palafox St.
✨ 5PM—Watch Santa help light up the tree and all of downtown at the Museum of History.
🎅🏽 5:15PM—Santa rides down Palafox Street.
🛍 5:15-8PM—Shop the Holiday Haul on Palafox. Visit all the participating shops for magical shopping experience and amazing deals. Santa will be walking and visiting the participating shops, be sure to keep an eye for him to say hello and take some pictures while you’re shopping and exploring downtown! More: @shops_of_palafox
🎼 5:15-8PM—Enjoy live music up and down Palafox.