Press Releases

Here, you'll find the latest news, updates, and announcements about all things Visit Pensacola.

August 25

Visit Pensacola Reports 7.7% Visitor Growth and 7.6% TDT Increase as Marketing Influence Grows in April – June Tracking Report

FOR IMMEDIATE RELEASE Tuesday, August 25, 2026 MEDIA CONTACT Nicole Stacey | (850) 434-2142 nstacey@visitpensacola.com Lindsey Steck | (850) 542-9769 lsteck@visitpensacola.com Pensacola, Fla. – Visit Pensacola released its Quarterly Visitor Tracking Study for April-June 2026, reporting year-over-year growth across key tourism indicators and measurable gains in the influence of Visit Pensacola’s marketing. Tourism activity in the Pensacola Bay Area continued to grow during the quarter, with 823,500 visitors, a 7.7% increase year over year, contributing to 765,900 room nights, up 5.1%, and more than $430.3 million in direct visitor spending, up 4.3%. Increased visitation, combined with a 3.7% increase in…

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June 10

Visit Pensacola Board of Directors Applications Now Open

FOR IMMEDIATE RELEASE Monday, June 8, 2026 MEDIA CONTACT Nicole Stacey | (850) 434-2142 nstacey@visitpensacola.com Lindsey Steck | (850) 542-9769 lsteck@visitpensacola.com Pensacola, FL – Applications for the Visit Pensacola Board of Directors are now open. Open positions for the board include the following: • Sports & Recreation • Retail, Attractions, & Events • At-Large Visit Pensacola is governed by an 11-member board. The positions of the board are diverse in region and employment so that the organization's mission, to support tourism growth in Escambia County, remains balanced and inclusive. To be eligible for Visit Pensacola’s Board of Directors, applicants must…

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October 30, 2025

Visit Pensacola Celebrates Another Strong Year as Tourism Drives $1.3 Billion in Local Economic Impact

FOR IMMEDIATE RELEASE  Wednesday, Oct. 29, 2025 MEDIA CONTACT Nicole Stacey | (850) 434-2142 nstacey@visitpensacola.com Lindsey Steck | (850) 542-9769 lsteck@visitpensacola.com Pensacola, Fla. – Visit Pensacola kicked off its new fiscal year Wednesday by hosting community members and tourism industry professionals at its annual meeting. As Escambia County’s official destination marketing organization, Visit Pensacola highlighted how tourism supports local businesses, creates jobs, and enhances residents’ quality of life. The organization also recognized outgoing Board members, welcomed new leadership, and reflected on another year of growth for the area’s tourism industry. “Tourism remains one of Escambia County’s most impactful industries,” said…

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October 31, 2024

Visit Pensacola Celebrates 2024 Tourism Successes at 10th Annual Meeting

FOR IMMEDIATE RELEASE Media Contact: Nicole Stacey, Visit Pensacola | nstacey@visitpensacola.com  Pensacola, Fla. – On Wednesday, Visit Pensacola welcomed members of the community and tourism industry professionals to its 10th Annual Meeting. Marking the beginning of a new fiscal year, Visit Pensacola and company thanked the outgoing FY 2024 board of directors, voted, and welcomed in the FY 2025 board of directors, and celebrated industry successes from the past decade. "Celebrating a decade of Visit Pensacola, we’re reminded of how tourism fuels our community's growth and vibrancy. This past year has been a testament to what we can accomplish together…

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May 23, 2024

Visit Pensacola Honors Four Hospitality Heroes During Annual Hospitality Hero Awards Ceremony

FOR IMMEDIATE RELEASE Media Contacts: Nicole Stacey, Visit Pensacola | nstacey@visitpensacola.com Pensacola, Fla. - Visit Pensacola announced its Hospitality Hero Winners on Thursday, May 23, in front of industry peers, partners, and community stakeholders. Annually, Visit Pensacola recognizes outstanding individuals who have significantly contributed to the hospitality and tourism industry. "This event is a wonderful opportunity to honor the exceptional individuals who drive our hospitality and tourism industry. Every day, their hard work and dedication make a significant impact on the Pensacola Bay Area. Without them, our vibrant tourism scene simply wouldn't thrive," said Rachael Gillette, Visit Pensacola Board Chair…

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April 18, 2024

VOTE NOW FOR PENSACOLA IN CONDE NAST TRAVELER’S 37TH ANNUAL READERS’ CHOICE AWARDS

FOR IMMEDIATE RELEASE Media Contacts: Nicole Stacey, Visit Pensacola | nstacey@visitpensacola.com Lindsey Steck, Visit Pensacola | lsteck@visitpensacola.com Pensacola, Fla. (April 18, 2024) - Voting for Conde Nast Traveler’s 37th Annual Readers’ Choice Awards is open now, and Pensacola is currently in the running for two featured categories: “Beaches” and “Cities.” Readers may vote for Pensacola Beach and Pensacola online for their respective categories by clicking on the selected category and typing in “Pensacola Beach” for “Beaches” and “Pensacola” for “Cities.” Visit Pensacola encourages Pensacolians and Pensacola lovers to vote for the destination for these two categories, helping to bring awareness…

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April 11, 2024

VISIT FLORIDA Awarded Funding for a Groundbreaking Regional Tourism Initiative from Triumph Gulf Coast, Inc.

FOR IMMEDIATE RELEASE Media Contacts: media@visitflorida.org | 850-205-3804 TALLAHASSEE, FL - Today, VISIT FLORIDA announces that it has been awarded a three-year grant of $10.5 million from Triumph Gulf Coast, Inc. to create an innovative regional marketing campaign focused on promoting the region’s outdoor and adventure experiences to drive tourism growth and economic development across Northwest Florida. This is the first Triumph awarded project that benefits all eight counties that were impacted by the Deepwater Horizon oil spill.  The project, developed in close collaboration with the Northwest Florida Tourism Council and supported by the Board of County Commissioners in all eight…

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March 14, 2024

Visit Pensacola Highlights FY 23 Successes, Tourism Industry Results for Oct. 1, 2022, — Sept. 30, 2023

FOR IMMEDIATE RELEASE Media Contacts: Nicole Stacey, Visit Pensacola | nstacey@visitpensacola.com Pensacola, Fla. – Visit Pensacola has released its annual report for fiscal year 2023 taking place Oct. 1, 2022, - Sept. 30, 2023. As the destination marketing organization for Escambia County, Visit Pensacola works closely with Downs and St. Germain Research to survey visitors in the area and to build out special market studies for tourism in Escambia County. “The numbers below showcase the continued benefits of tourism for Escambia County. With over $2 billion in economic impact and over 20,000 people employed, tourism works for Escambia County,” President…

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